Anchor Insurance | Darley Tomaz

What was the defining moment that led you to decide to become an entrepreneur? 

"The shift started before the US. I grew up without a safety net, working since 11, seeing real instability up close. At 18, I joined a health brokerage, then Youse (Brazil’s first insurtech) and Caixa Imóveis.

I learned product, risk, process, and tech. It hit me: I didn’t want to ask permission to build anymore. Arriving in the US without English only confirmed it: those who master rules and execute fast win. Entrepreneurship became a need, not a choice.

Inspiration: turn immigrant pain into structure. I saw good Brazilians lose contracts over missing protections. The first step was tough but simple: study rules, map requirements, standardize service, separate business from personal, and sell daily. Consistency before shine. One client at a time, fast issuance, right documents, clear billing."

How do you handle failure or mistakes made along the way?

"Failure is the tuition for experience. Pay and learn. I once took clients without criteria or minimal process. I made money but bled time and energy. Result: I created filters, document policies, deadlines, and limits. Mistakes that turn into processes improve margins. Mistakes without processes come back to haunt you.

Early on, I mistook volume for growth. Took on more than my operation could handle. Lesson: installed capacity dictates sales. Now, I size up team, protections, and deadlines before accepting. Better to say “not yet” than implode tomorrow."

ANCHOR INSURANCE | Special Interview on Darley Tomaz

About Anchor Insurance and SUM+

Darley Tomaz, 31, entrepreneur. Founder of Anchor Insurance and SUM+ (US–Latin America remittances), creator of PTX Group hub.

Specialties: commercial insurance, high-limit transparent remittances, process structuring for service scaling.

Location: Seattle/WA.

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What are the latest developments in your business right now, and what are the main projects for 2026?

"Now:

• Anchor Insurance accelerating blue-collar sectors with fast responses, insurance proof, and practical consulting for contract requirements.

• SUM+ operating remittances with transparency and high limits for those who really need to send money across all of Latin America.

• Integration of what I already do into a hub model.

New Year 2026:

• PTX Group as a hub for protection, trust, and exchange: insurance + remittances + immigrant utilities in the same ecosystem.

• Anchor at a national scale with a unified playbook, agile issuance, and local teams.

• SUM+ expanding to Latin America and integrating insurance into the remittance journey.

• Content and consulting focused on process, pricing, protection, and scaling for small service businesses."

If you could go back in time, what would you say to your novice entrepreneurial self? What key advice would you give to someone just starting out?

"Learn the language, the one of contracts and numbers. Kill the shortcuts. Separate personal from business. Protect your business so it doesn’t die at the first problem.

Standardize offer, price, and timeline on one page. Sell every day as if your family depends on it.

Because they do. Consistency wins."

Special Interview with Darley Tomaz

https://bento.me/darleytomaz

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